In honor of Social Media Day, we would like to talk about how exactly this disruptive computer-based technology has changed not only the way we communicate with brands and each other but also what impact it has on the eCommerce sector.
As of today, social commerce is one of the hottest trends in social media and it looks to have an even bigger impact in the coming years. It is growing more complex because of how prosperous
it has become. It accounted for $22 billion in sales last year and expected to grow to more than $67 billion by 2023, which is more than a 200% increase in just a couple of years.