Originating from China (Aliexpress), live streaming commerce is now one of the most popular
consumer-facing digital innovations. This unique concept blurs the lines between eCommerce
, entertainment, and everyday lifestyle, engaging consumers in a highly immersive and interactive
experience, such as live streaming events, pictures, videos, and interactive games, to ultimately drive transactions. This is something that has gained popularity with the lockdown
is a good example of how Shoppertainment can be leveraged. One of the biggest eCommerce sites in the region, the company thrives on its in-app live streaming, gamification, and 'See Now, Buy Now" technology to drive sales. Streaming sessions carry a sense of urgency and limited offers to drive sales.