Retooling Your E-commerce for 2021 and Beyond

Retention becomes a top priority as acquisition costs spike. Brands start to experiment with new channels as digital advertising uncertainty rises. The cost to acquire new customers surges. In late 2020 paid search spiked 17% and paid social advertising increased 24%. Competition—fueled by the move to eCommerce—is accelerating digital ad growth. Does it mean that you have to expand your marketing budget even more? No, not necessarily. Retention Rate is exactly what our products provide better than anything else. From the most recent ones, we have a browser button with SMART Coupons Assistant, which helps to return users if the shopping was not started from your company's website. The mobile SMART coupons assistant, the solution that was created to exclude scenarios where you lose your mobile traffic. And finally, the browser button itself helps to significantly increase the Retention Rate. Contact us for more details.

Being a big brand is not enough anymore. 85% of US Gen. Z consumers believe brands should be about something more than profit, should make people's lives better. Due to changes in the economic, cultural, and social landscape in many countries worldwide, the focus shifted towards making products that protect the environment as it becomes so much more important to the public. Green consumers are also flexing their purchasing power, an extremely high proportion of people. Customers choose to pay more for sustainable shipping and recyclable packages/products. Now, more than ever, consumers are pledging to vote with their wallets – a trend we fully expect to stretch into 2021 – and beyond.