You should note that a consumer is never quite sure they've found the best deal. They can spend hours searching for something better out there. That's why it is essential to make it clear that the best offer is right in front of them.
We at BTB created the price comparison tool, which helps to completely eliminate the doubts
. This web extension feature allows the user to choose the best offer for a particular item from all the merchants. As well as, to activate a cashback/coupon while searching on some 3rd party website
. Moreover, the user, while searching for the item will get not only the best deal out there, but also it will be very precise without any other related items
Clearly, retailers/shops do struggle a lot with comparison shoppers and spending a crazy amount of time and money to attract and retain the users. Even though the nature of this type of shoppers can not be eliminated completely, it can be managed still. Here
you can find some pretty useful tips on how to prevent comparison shopping.
But let's take a closer look at actual weaknesses
of comparison in eCommerce.