According to the Valassis report, 70%
of consumers shared they have increased their saving behaviors
during the pandemic as well (76% expect to continue these modified behaviors over the next year
Millennials, parents, and online grocery shoppers are more likely to have increased these behaviors than baby boomers. Even though COIVD-19 has dramatically pushed new consumer segments online
, such as baby boomers. But obviously, those who have experienced income reduction are more likely to be looking for more ways to save money and seek out additional coupons and deals.
It goes without saying that the number of shoppers who are visiting coupon websites and apps has drastically increased amid the pandemic
. Nearly half of users are now planning their shopping around coupons and deals.
And many consumers are seeking these options not only before, but also during and after shopping. This creates a great opportunity for brands
to better connect/reconnect with their audience and build strong loyal relationships. And this is exactly what some of our products and services provide (e.g. browser extension, coupons auto-apply, etc.).
Discover more by downloading
our recent brief overview for digital coupons & deals in the US