As we know, eCommerce has witnessed a great shift in consumer behavior. Instead of making potentially risky visits to physical stores, they are now spending online. And as more people are shopping online, the demand for digital savings opportunities is thriving.
According to the research
, growth in digital coupon services across the top 30% of national grocery chains has reached 93% year-over-year since March 1
. And the minimum share of U.S. adults who will be using digital coupons this year is 60%. Quite impressive numbers, right? And this market will continue to grow. Well, it's quite obvious that people are trying to save money here and there during the tough times and paying close attention to every penny spent.