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Why loyalty program is another must-have within e-commerce?
"You can't buy loyalty"- they say. What you can buy though is ways, tools and other tackles which might get you a step closer to the final aim, but still you have to put your heart and soul into it. Probably like in everything that you do for your customers. It also takes strategy & nuances to grab your customer's attention as well as to benefit both them and your brand name.
We all know that it is much cheaper to retain an existing customer than to acquire a new one. To be more precisely, it costs a business about 5-25 times more to get a new customer. Not only that, but existing customers spend 67% more than 'newbies'. 78% of loyal customers are willing to spread a word to friends & family, and 92% -prefer recommendations. Long story short - customer loyalty program really pays off.
And nothing promotes loyalty as much as a loyalty program.
According to statistics there are 2 billion digital buyers worldwide and it will obviously grow considering the current situation. Needless to say that the loyalty program is an absolute must-have for the e-commerce sector. And nothing promotes loyalty as much as a loyalty program.
You can use a constructor for your loyalty platform. That means:
Quick implementation process
In-built integration with plenty services
Low-cost format & a monthly fee
You won't be able to apply/use all marketing tricks that you need
Will be fully dependent on a 3-rd party software (which is not reliable enough)
All your data will be vulnerable
Or you can pick the custom development way, which is exactly what we love to do. Where pros are next:
Your client's data is fully secured & safe
Functionality meets all the specifics & needs
The software belongs only to you
No matter which way you chose to win your customers for life, remember, to make their journey exciting, harmonious and motivational enough for future visits & comebacks.
Do not hesitate to give us a shout & learn more details on this case.
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