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The Roadmap to Your Digital Commerce Future.

We are all witnesses of how the impact of the pandemic has led to a noticeable shift in consumer behavior, including an expanded awareness when it comes to savings and value. Based on the recent survey, 70% of consumers have increased saving behaviors and 76% expect these new behaviors to continue over the next year, reinforcing the concept that the consumer adaptation to be more savings oriented will be more permanent vs. temporal.
It is also very clear that online shopping will continue to rise. At the start of the pandemic, only 30% of consumers shopped online, while now 82% say they will continue to shop online, even when stores are fully re-opened. And more people started to rely on e-shopping now that they did before. The COVID has accelerated the process of acceptance online services including shopping.

Take good care of your traffic

However, along with this, customer experience expectations have leaped forward nearly four years in the past three months. So businesses have to take all possible actions now to adapt. As most e-commerce sales are now happening via mobile devices, there is a great need for some tools to help you not to lose your mobile users. Here you can find more about our new solution "Mobile Browser Extension", that helps to eliminate scenarios where you can lose your mobile traffic.

Holiday shopping

This is exactly why it is essential to start thinking about any of your traffic right now. The Peak season! Holiday shopping and sales. And here is the data that proves that you have to start planning and taking your actions in advance aka right now:

According to data, 60% said they have yet to start budgeting for holiday shopping. Data analysis points to growing worries among consumers about their near-term spending ability. 44% of respondents plan to shop more online during this year's Black Friday, Cyber Monday, and Christmas holidays as compared to last year's holiday season. More data analysis points to a less-than-ideal holiday shopping season. Consumers will be comparing prices in-store as well as online, more than ever. This makes competitive pricing at the right assortment levels very important. You might find such tools as price comparison and coupon auto-apply very handy here.

Plenty of trends are becoming a new normal, and almost every single business sector has to implement new tools, solutions, technologies, and to re-think their strategies.

We truly want to save you up some time and help you to resolve any issues you are currently facing, so do not hesitate to contact us for more info.

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