When shopping online, consumers are able to see a lot of information about a product: from sizes to shapes, colors and scents, prices, and reviews. It might sound crazy, but many people nowadays would love to know more details about the impact the product has on the climate, the chemical & carbon footprints, and general sustainability details. There is consumer demand for that and they do want to buy sustainable products. Consumers want to buy sustainable
products and e-commerce retailers can help them do so by sharing environmental and social data on their online platforms. Transparency
from companies is key
to ensuring consumers know about the work a company is doing to improve (or not improve) on its sustainability efforts. Recently, a prototype
of an e-commerce site has been launched, which shows how a company can display information about a product's climate and chemical footprint. COVID-19 crisis time is probably a good opportunity to actually start talking about big issues
like climate change
via channels people rely for their daily needs. And finally, this might be a solid competitive advantage
for your business.