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5 powerful E-commerce conversion rate optimization tactics
As some countries are starting reopening for business, you can observe some slow decline of websites' conversion and engagement rates. Yet consumer behavior has been formed and the E-commerce sector and online businesses are rapidly growing thereby increasing opportunities in the digital environment. The primary goal of any business site remains the same - to increase sales. You will definitely need some fresh and effective strategies to boost these metrics and we are happy to share some of them today:
1
Change The Conversation Completely
If your conversion is not happening it is quite logical to change the strategy completely. Do the research, analyze, optimize, and find out where exactly and why your audience is lost. There is a human behind every single click, remember this. Try to change the design, content, or navigation.
2

Guest checkout option
Not every person who browsers your store will necessarily have an account with it. So make sure you can offer a guest checkout for a user to cut out any friction of purchasing items and to save their time.
3
Polls & reviews
Never undervalue the power of reviews. According to research, around 80% of consumers rely on online reviews and trust it just as much as they trust friends and family recommendations. It is also essential to implement customer survey polls in order to reveal how you can improve your services, increase loyalty and boost the conversion. Polls extension feature is one of our major digital tools to be used for retail/eCommerce businesses.
4
Navigation & user experience
A site easy to "consume" should not overload users with too many images or content. Don't get in the way of your customers and let them find what they came for. Instead, you should guide them on their journey, use carefully placed design elements, remember about mobile users, and do the user experience testing. Also, do not forget to upgrade or optimize your UX/UI, because something that worked a year ago, can not work that well today. Keep in mind that humans engage based on emotions and first impression matters. Check on your wording, style, layout, and white space. Otherwise, you can always entrust this business to specialists.
5
E- Support
Landing on your website/web extension is just the start of any user journey. In order to get them closer to purchase, you need to carefully provide all the information they need. And in case the user is confused about how your site or extension works, you can implement an online consulting feature, which will not only increase the conversion and loyalty but will also help you to understand all weak points.
Do it well or not at all. Just keep in mind that you can always entrust it to experts.

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