Navigation & user experience
A site easy to "consume" should not overload users with too many images or content. Don't get in the way of your customers and let them find what they came for. Instead, you should guide them on their journey, use carefully placed design elements, remember about mobile users, and do the user experience testing. Also, do not forget to upgrade or optimize your UX/UI, because something that worked a year ago, can not work that well today. Keep in mind that humans engage based on emotions and first impression matters. Check on your wording, style, layout, and white space. Otherwise, you can always entrust this business to specialists.