COVID has certainly changed the way we search for things online. And unfortunately, many industries have been affected during this pandemic and have seen a massive decline in traffic and conversions. Overall, total online retail traffic has declined by 9% since March 2020
. And based on the latest research, eCommerce conversion rates have only declined slightly, but the long term is looking extremely bright once the world situation with COVID will be eased up
. However, now is the best time to restructure and improve your SEO and content strategies according to the new 'normality'.